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Rusty Wallace is seeking his third straight win, and his first career victory at Darlington. A trophy for winning at Darlington Raceway can''t be found among Rusty Wallace''s racing treasures. He''d like to change that Sunday in the Pepsi Southern 500 presented by Kmart, his 34th start on 1.366-mile oval. "We''ve come so close to winning at Darlington, finished second, third and fourth a ton of times, and it would be a thrill to finally beat the old track," said Wallace, seeking his third straight victory. "We know that we have a car capable of winning because it already has a name, doesn''t it?" Wallace was referring to "Lite-ning," the name given to his Ford in a fan contest that elicited 6,700 entries. A Wallace tradition is to name a car after it wins for the first time, and that happened six weeks ago in Long Pond, Pa. That was the second of a NASCAR Winston Cup-leading four wins this season for Wallace, and began a roll that includes victories the last two weeks in Brooklyn, Mich., and Bristol, Tenn. No driver has won more than two straight races since Jeff Gordon strung four together in 1998. Wallace knows it will be difficult to beat Gordon --

In 1986 he won the American Speed Association Rookie of the Year title before moving up to the NASCAR Busch Series Grand National Division full-time in 1989. Another rookie of the year title was added in 1989 and since then, Wallace has notched eight wins and eight Bud Poles as well as two Most Popular Driver awards in the NASCAR Busch Series. Since becoming a full-time NASCAR Winston Cup Series regular in 1996, Wallace has scored two Bud Poles and accumulated three top-5 and 16 top-10 finishes. The St. Louis native plans to improve upon those numbers with Eel River Racing. "I''m 37 years old and I feel a certain urgency to do more with the time I have left as a Winston Cup driver," Wallace said. "Eel River Racing is the best place for me to do what I want to do in Winston Cup -- and that''s win races." "Between Barry Dodson, my dad and myself, we''ve worked extremely hard at building our race team into a winning organization," said Devin Birmingham, vice president of Eel River Racing. "Having a driver the caliber of Kenny Wallace join our team is big feather in our cap. He''s going to be a key partner in our program, and we''re looking to do great things together."

So is Burton who, like Gordon, will be seeking his third win of the season. Burton knows how tough the track can be. "You don''t expect to come here and win," he said. "But we expect to come to Darlington and run well." Gordon, a five-time Darlington winner, is in a run of bad luck that includes being taken out of contention in two of the last three races because of crashes he didn''t cause. He hopes for good weather Sunday, which would enable him to play out the winning pit strategy of 1995-98. Rain prevented that last year. "We took a chance and pitted for tires and gas during the second-to-last caution, hoping it would put us in position to win," the three-time series champion said. "But we were also hoping the rain would hold off. "Unfortunately for us, it didn''t." Also a prime contender is series champion Dale Jarrett, a two-time Darlington winner who is second to points leader Bobby Labonte despite no victories since the season-opening Daytona 500. Top-5 fixture Tony Stewart, second last Saturday night in Bristol and Ward Burton also are threats. Burton won at Darlington in March. Ward, second to Jeff last year in the only 1-2 Southern 500 finish by brothers,